Building in Public — 2025

Technology that connects creative professionals with the world

Phire Labs builds marketplace platforms that solve real problems for creative professionals. We're focused on making it easier to find, book, and work with the talent you need.

What We're Building
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Flagship Product — Coming 2026

Pickxel

A photography marketplace that makes it simple for clients to discover and book talented photographers — and gives photographers a reliable way to grow their business without spending 80% of their time on marketing.

Escrow-protected payments. Fair 15% commission. Built for every photography category from weddings to headshots.

Commission Rate 15%
Industry Average 30–50%
Payment Protection Escrow ✓
Photography Categories All
Status Beta Q1 2026
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Platform Tools

Shared infrastructure powering our marketplace products — authentication, payments, escrow, dispute resolution, and review systems built once and used everywhere.

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What's Next

We're exploring adjacent creative marketplaces where the same booking and trust problems exist. Our platform architecture is designed to expand across creative verticals.

Built by people who understand the problem

Phire Labs was founded with a simple observation: hiring a photographer shouldn't be this hard. Whether you're a couple looking for a wedding photographer, a family wanting holiday portraits, or a business needing professional headshots — the process is broken.

Photographers spend most of their time marketing instead of shooting. Clients struggle to find trustworthy professionals and have no payment protection. Existing platforms charge excessive fees or provide no real value beyond a listing.

We're fixing this — one marketplace at a time, starting with photography.

Fair Economics

Our commission rates are less than half the industry average.

Trust First

Escrow payments, verified reviews, and dispute resolution built in.

Creator-Focused

Tools designed for creative professionals, not against them.

All Categories

One platform for every photography need — no artificial limitations.